The Who Shop was established in 1984, and has since established itself as the leading retailer of Doctor Who products and merchandise.
Such dominance can only be cemented by the addition of a quality, well designed website. That's where we came in...
Other than ecommerce, the site is used as a way of communicating the various events and signings in the shop. This directly encourages more people to visit the retail store in London.
With a fiercely loyal fan-base we had to cater to the specific design requirements of these customers. They certainly don't feel happy shopping on some 'slick & 'polished' website that showed no connection with the dr who culture.
The final results were a delicate balance of creating something technically brilliant but retaining the charm and honesty of the shop being visited.
