Why is SEO good for your business?
SEO is good for your business because it is open 7 days a week, all year long. Never takes any days off and never gets sick! The 'perfect employee' doing multiple jobs all at the same time, and does everything you ask it to.
Search engine optimisation is the best way to increase the number of leads to your business. If you are paying attention to your sales, you need your website performing at its highest level, giving you the right value and focus in marketing.
This alone cannot make your business fly right to the top, social media, branding and other marketing strategies will help if you combine all of these together and watch your business sail to the top.
Searchers will always make note of rankings for the words they enter into Google or any other search engines, so always keep that in mind. So you have to work hard to get to the top.
SEO brings your business traffic (which is a good thing), but to get traffic you have to make a serious effort to sell to your customers, once they get onto your website. Google analytics is the website to go to when you want to track your traffic, I seriously do recommend it and it is also so easy to use once you get the hang off it. So you should definitely invest in it. It gives you the insight to see how your customers search and browse. Also, you can see how many people view your website, it shows you who's watching daily, monthly and yearly. For example at the end off the day if you wanted to see how many searchers have viewed your website you can, so you're not limited which is really good.
SEO will never go away, some people think you only need to use SEO to get high rankings and then you won't have to use it again, which is false. You still need to use it in your day to day life, to keep your position at the top. All of your competition are fighting to get your place so you have to obtain it because it's not hard for someone to come and take your spot. Ignoring SEO is just giving your competition business without a fight.
Mobile traffic continues to increase at a fast paste, it's even more popular than desktop computer trafficking. SEO allows your business to be found by people who are constantly browsing the internet actively looking for the services and products your business provides. Local SEO can definitely help your business by being found by individual searchers. Which can lead to phone calls, meetings, store visits and instant online purchasing, Mobile searching is the future, so you need to make sure you and your business are ready to keep up.
With an SEO master plan in place, you can easily increase the odds of your prospective customer base locating your website and engaging with your company, think how convenient the internet is for purchasers. All they have to do is search for a business and if they want to purchase something, bearing in mind this can all be done from the comfort of their own home, or on the go from a tablet device or a mobile, if you want to be found online then you need SEO.