Services: Website Design
Project Sector: Hotel, online booking
Visit site: www.thelondoncarlton.com

The London Carlton Hotel wanted to have a way of showing the basic information about the rooms, facilities and general information. It enabled easy promotion of the hotel to the mainly International customers. The site was developed in phases, with the current version providing online booking of rooms, and the ability to offer ‘last minute’ deals. The site also takes payments for rooms and deposits, decreasing the number of no-show bookings.

The site is also heavily marketed through an ambitious Google Adwords campaign. This pays for itself many times over with extremely large amounts of traffic and a very good booking rate.

The hotel has benefited from having a continued supply of guests, and often fills rooms at the last minute that would otherwise be empty and not generating income.