In an attempt to clarify the mysterious facebook Pages/Profile confusion, the following is a quick list of what it all means to me:
1. Facebook Profile = Your own personal pages
2. Facebook Pages = Pages to promote your business/brand/identity
And that's it, simple.
Why should I change to a Page for my Business?
• Facebook requires all businesses on Facebook to use a Page rather than a Profile and can close down Profiles that are used for business purposes
• You can add applications to enhance a page – there are e-commerce applications, music player applications and lots more
• You will be able to use Facebook Page Insights
• A Profile is limited to 5,000 friends whereas there is no limit on the number of ‘likes’ a Page can have
• You can add a customised landing tab that people see when they visit your page. This can contain a contact form to encourage enquiries from customers and links back to different sections of your website, which have good search engine optimisation value.
How to Change from a Profile to a Page
So if you set up a Profile for your business, you need to change it to a Page. If you have lots of friends/pictures you may want to transfer them over. This is now possible and not too difficult.
When logged into your Facebook Profile type this address into the address bar of your browser http://www.facebook.com/pages/create.php?migrate and then complete the page creation process.
When you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.
The account associated with the profile you previously maintained will be converted to a business account, which will be the admin of your new Page.
Do it now before you forget.
